Cycling Culture,
Inspiring Cycling Fashion
News release for CHINA CYCLE 2013
May 2013

Hosted by China Bicycle Association and organized by Shanghai Xiesheng Exhibition Co., Ltd., the 23rd. China International bicycle & Motor Fair (China Cycle 2013) will be held at Shanghai New International Expo Center on May 6-9, 2013.

With the theme “Cycling culture, Inspiring Cycling Fashion”, China Cycle 2013 gathered more than 1300 exhibitors from 24 countries and regions around the world, including Italy, Switzerland, The Netherland, France, Germany, United Kingdom, United States of America, Spain, Portugal, Austria, Hungary, Sweden, Turkey, Japan, South Korea, Thailand, India, Pakistan, Malaysia, Singapore, South Africa, Hong Kong S.A.R. Taiwan province and Mainland China. The number of overseas exhibitor has reached 108, which is 18% increase to that of 2012. Among the domestic exhibitors, we can see 220 exhibitors of complete bicycle, 130 of electric bicycle and motorcycle, 134 of cycling clothing and equipments, 680 of bicycle parts and components.

1.Innovation guides the bicycle market.

With development of science and technology, producing art is changing and updating simultaneously. Bicycle manufacturers are using the latest and most advanced technologies to bring people better cycling feeling. China Cycle 2013 is building up a perfect platform for the promotion of these leading technologies.

a. Bicycle is becoming more portable with carbon fabric technology. China is eventually stepping onto the road of bicycle industry kingdom by the large volume of bicycle producing. In recently year, many overseas brands are moving into the large Chinese market and bring their advanced technology to display along with the domestic competitors.
ORBEA from Spain brought their new design product OCCAM S30 mountain bike. It can be handled by the rider easily when rushing down the hill. Its design can largely improve the riding enjoyment. You may find it at booth W1-1217.
The “Ice Sparkle” wind driven tricycle from Chengdu Kuanhe Technology Co., Ltd. has a unique appearance. At the same time, it also has a hybrid power system which can provide the user a new riding style as well. You may find it at booth W5-0108.
As a trade leader, Merida is always stepping on the first group of Chinese bicycle industry. This year, Merida is presenting Scultura SL Team road bike. Facilitated with SRAM Red and BB386 Evo of FSA, this bike is successfully made as a perfect racing bicycle.
Other manufacturers such as Qingdao Gongxueshe (W3-0601), Giant (E1-0105), Tianjin Fushida (E1-1311), Guangzhou Cronus (W1-0201) and TTGO (W2-a) are all bringing us their latest and best products.

b. E-bicycle becomes lighter with Lithium battery.
Since its debut in 2011, E-bicycle with Lithium battery is meeting the demand of the large Chinese market with its advantage of small size, light weight and long endurance. On China Cycle 2013, e-bike manufacturers come one after another and try to show us the merit of Lithium bicycle and battery.
Tianjin Fushida is a large domestic manufacture of both bicycle and e-bicycle. This year, besides their bicycle booth in Hall E1, they decided to set another booth in Hall W5 especially for the display of their e-bicycle products. At the same hall of W5, some other domestic battery companies such as Chaowei and Tianneng, Jinshi, Zhongwei, Letu, Lvren, Annaida, Bente also bring their new products and after-sale service of best quality.

c. Bicycle parts and components become more intelligent and fit for human nature.
Wellgo (E2-0732) brought a new product with dual functions as both pedal and lock. It is made of aluminum alloy of high intensity and rigidity. It can be quickly removed from the crank set and be turned into a bicycle lock when you need.
SWIFT Carbon (W1-0715) will display a kind of outdoor bag called Nano Pack. Equipped with thick backpack, special space for helmet, water kettle, IPOD player and Water bag compartment; it is using water proof nylon material and light net shaping belt. It perfectly complies with ergonomic and aerodynamics.

2. More and more foreign brands are focusing on the large Chinese bicycle market

The number of overseas exhibitors in China Cycle 2013 refreshes the record of history again. More overseas brands start their Chinese market here in China Cycle show. In hall W1 and W2, you can see many new brands from foreign countries, such as GHOST, CUBE, Messingschlager from Germany, LAPIERRA from France, KOGA & VANNICOLAS from the Netherland, and ORBEA from Spain. It is worth mentioning that in China Cycle 2013, we are glad to see some new exhibitors from the following countries which had never showed on the stage of China Cycle before, such as Swift carbon from South Africa, Create Bikes from Singapore, Pronordic from Sweden and Toskano from Turkey.

3. Upgrade from halls to exhibitions

a. This year, Hall E5 is upgraded into an individual exhibition with the name Outdoor and Cycling Products. It will be a highlight of China Cycle 2013. In the year 2012, as a specific hall for outdoor and cycling products, Hall E5 gathered the manufacturers and dealers of outdoor and cycling products from different exhibition hall from W1-W5 and E1-E4 in the past years. This adjustment received warm welcome of the exhibitors and trade visitors. In 2013, it is upgraded from a specific hall into a specific exhibition. It is made into a perfect platform for cycling products entering the high-end Chinese bicycle market.
You will see many famous brands of outdoor and cycling products from home and abroad such as YAKIMA, KUAT, TOPEAK, MOON, JAKROO, JARIDA, DONEN, YUANMAO, RANKING, LRCO CULTURAL.
PROBIKE GROUP LTD. from Hong Kong will bring more than 40 top international brands such a Carrera, Scapin, Speedone, Cinelli, Wilier and Bottecchia to show up at Hall E5 of 2013 Outdoor and Cycling Product exhibition this year.

b. Creative demonstration hall turns into creative demonstration exhibition.
It is an important improvement for China Cycle show that the Creative demonstration exhibition is evolved from the 2012 Creative demonstration hall. It is composed by four parts; they are Creative products award area, Super-design demonstration area, cycling culture demonstration area and characteristic manufacturing zone demonstration area.
Creative products award area will display the 47 awarded products. It not only gives those new products of technology and new material a good platform to promote, but also encourage the small companies to pay more attention on the research and development sector.
The super-design demonstration area is leading the developing direction of the Chinese bicycle industry by displaying the result of the development recently.
Cycling culture demonstration area is displaying the lift-style of healthy, greening and environmental protection and the development of cycling culture in China.
The characteristic manufacturing zone demonstration area will display the projects in some bicycle manufacturing zones in China such as Pingxiang of Hebei Province and Yi’nan of Shandong Province. These areas are to be built into special zones for bicycle manufacturing. It is proved to be a effective method of industry upgrading and transforming of economic development.

4. The six On-site activities catch eyeballs.

There will be different kinds of bicycle activities at the inner square of China Cycle 2013. Except for the Creative demonstration exhibition outside of Hall W3, there will be:

a. 2013 China International X-Games. 80 professional athletes from 10 countries and regions will bring the X-game show for the visitors of China Cycle 2013. It will attract thousands of visitors into the inner square of the exhibition hall of Shanghai New International Expo Center and make it the most crowded area of the show.

b. CRONUS 2013 China Cycle Show brings us 14 period o hot fashion show during the four days exhibition. Participating exhibitors will show us fashion bicycles, folding bicycles, cycling clothes, helmet and etc.

c. TTGO-Test Ride of International Brands give visitors a experience of riding of famous bicycle brands such a BIANCHI, BH, CATEYE, LOOK , ORBEA,SPECIALIZED, TTGO, GIANT, MERIDA and CRONUS

d. The 3rd Merida Cup Cycling Photography Competition will begin from April 1st, 2013. People can take the pictures of bicycle and cycling lifestyle inside and outside of the China Cycle show and participate in the competition. It is to promote the cycling culture of low carbon and healthy lifestyle.

e. Best booth selection will select the booth with best design and better building material.

All these activities will help to gather the visitor population and build the cycling culture atmosphere.

China Cycle 2013 is gathering the most advanced technology and latest material, sharing the experience of cycling culture and environmental transportation, building up the matching up for exhibitors of bicycle and motorcycle and promoting the trade cooperation and development of the whole bicycle industry.